OFFF | Barcelona Design Festival 2024
Rebrand
OFFF Barcelona is an annual event about design, art, communication, 3D and so much more.
The founders of this festival defined themselves as "a community of Offline/ Online designers, Motion Designers, Thinkers, Sound Designers, Graphic Designers, Theorists, Developers, Professionals and Students".
Logo animation
I decided to base the visual identity on the concept of on/off, taking advantage of the clear similarity with the name of the festival.
That's the reason why I decided to present the logo with this animation and using this palette.
Posters
I created 4 poster's variations, using a precise key visual and creating a connection between all of them, horizontally and vertically.
Horizontal view.
(The line connects all posters)
Vertical view.
(the layout creates the word OFFF)
Event program
The event program is divided into three days according to the topics covered.
Any day presents another division: speeches, workshops and parties.
Website
The website is developed on a single navigable page: this allows users to have a fastest experience.
Instagram
Applications
Badges (speaker and staff)
Tote Bag
Varsity Jacket x Off-White
Vertical outdoor banner
Credits:
- Project & Design: Lorenzo Fabiano
- Credits: OFFF Festival, OFFF Barcelona, IED Milano
